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Desde pequeña daba cualquier excusa para no asistir al colegio con tal de estar en JWT Caracas, donde mi mamá era Redactora Creativa en plenos años ochenta. Una de las cosas que recuerdo, además del fuerte olor a pega del Departamento de Arte, es que todos entraban y salían corriendo con las manos en la cabeza, evitando que Su Majestad El Cliente los expulsara a todos del Reino de su Presupuesto. Todos corrían por los pasillos en plena actitud de que el mundo iba a acabar. Ese hermoso caos, o quizás el olor a pega, determinó mi amor hacia la publicidad.
When I was a little girl I would give all kind of excuses to avoid going to school so I could spend the day at my mom's office. She was a copywriter at JWT Caracas, right at the height of the 80's extravaganza. One of the things I remember the most; besides the intoxicating smell of glue coming from the art deparment, was seeing everyone scrambling and running around and pulling their hair out to avoid at all cost being expelled by Your Majesty- The Client, from the Kingdom of Budget. Everyone ran through the hallways as if the world was about to end. This insane but beautiful chaos drove me into advertising and made me fall in love with it.
Or maybe it was the smell of glue. Whatever it was, I couldn't resist.
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